JustiFi is the embedded fintech platform built for software platforms and franchise networks serving the SMBs communities depend on. We partner with platforms and franchisors, helping them launch and scale integrated payment solutions that give them control over their economic models and customer relationships.

Founded by operators who spent 15 years building multi-billion-dollar platforms, JustiFi gives platforms the ability to launch quickly, adapt their strategy as needs evolve, and progressively build multi-product strategies that differentiate their offering.

Joining us at this stage means you'll see and feel the impact of your work every day. You'll work directly with founders and cross-functional teams in person. If you thrive in energetic, focused environments and want to be surrounded by equally driven teammates, this is the place for you.

• Role: Business Development Representative (BDR)

• Location: Minneapolis/St. Paul (In-Office)

• Employment Status: Full-Time

• Reports To: Director of Marketing

What You'll Do

Your primary mission is to identify, engage, and qualify high-potential accounts in the U.S. market. You'll use data-driven insights to craft personalized outreach that cuts through the noise and builds relationships before asking for a meeting. This isn't traditional cold calling—you'll leverage AI tools and advanced GTM workflows to engage the right prospects at the right time.

Core Responsibilities:

• Active Prospecting: Research and identify potential leads, using AI to personalize and scale outreach across U.S. platforms and franchise networks

• Pipeline Generation: Drive and qualify opportunities to ensure a consistent flow of SQLs for the sales team with the strategic context needed for targeted approaches

• Sales Enablement: Provide the sales team with comprehensive research, context, and tools for successful call preparation and conversion

• Data Management: Maintain clean, actionable data in HubSpot including enrichment, segmentation, and workflow optimization

• Cross-Functional Collaboration: Work closely with Sales and Marketing to refine messaging and market strategy based on prospect feedback

• Performance Optimization: Monitor and analyze outreach metrics (open rates, response rates, lead-to-SQL conversion) to improve your approach continuously

What We're Looking For

Experience:

• 2-5 years in B2B sales or market development

• Strong preference for experience in the technology sector, especially in sales related to payments processing or targeting SaaS/franchisor networks

• Proven capacity to identify key decision-makers and successfully schedule introductory meetings

• Experience with GTM platforms (HubSpot and Apollo preferred), including data enrichment, segmentation, and workflow management

Skills & Qualities:

• Excellent written and verbal communication for internal collaboration and prospect engagement

• Analytical mindset with the ability to use data to refine your approach

• Genuine curiosity about fintech, entrepreneurship, and B2B sales

• Creative, resourceful, and detail-oriented problem solver

• Strong organizational skills with the ability to manage multiple prospect threads simultaneously

Benefits & Compensation

• Competitive compensation (salary + performance incentives)

• Health benefits

• 401(k) plan participation

• Flexible paid time off policy

• 6 weeks of parental leave

• Professional development: Access to sales training, fintech industry resources, and career growth opportunities

• Collaborative culture: Work directly with founders and cross-functional teams

• Modern tech stack: AI-powered tools, advanced CRM capabilities, and cutting-edge sales enablement resources

Equal Employment Opportunity

We're proud to be an equal opportunity employer and welcome our employees' differences, regardless of race, religion, sex, sexual orientation, gender identity, national origin, age, disability, or veteran status. Differences make us better.

Please send resume and cover letter to: marketing@justifi.tech